"Chum-Churum", a "soju by different water", brought a new sensation to the soju market. Since its appearance in 2006 as the first soju product with a significantly lengthy name, Chum-Churum has positioned itself as a smooth soju, making the most of its beneficial and invigorating characteristics.
This brand name means that body conditions will be back to normal after drinking, referring to the fact that hangovers are prevented due to the use of alkaline water as its key ingredient. in addition, fine water particles that are specific to alkaline water merge closely with the alcohol, resulting in a smooth taste and a soothing feeling in the throat.
We added to the special characteristics and the popularity of "Chum-Churum" by introducing a method of shaking and drinking the product, through a "Shake Campaign".